Executive Education at NUS Business School

  BRANDING: BIG BANG VALUE OR
   MARKETING BLACK HOLE?

The program will enrich SME leaders' understanding on the appropriate paradigms and strategies to effectively brand and market their products and services in an increasingly competitive marketplace.

  PROGRAM INFORMATION

Key Topics
Learning Objectives and Outcomes

Strategic Value Based Marketing

- Tangibles
- Intangibles
- Experiences
To enrich SME executives understanding of the appropriate paradigms and strategies to effectively brand and market products and services in increasingly competitive and demanding domestic and international markets

To analyze and discuss best practice case studies from various consumer, industrial and technology businesses to better appreciate the need for SMEs to effectively pursue brand and market leadership while strengthening customer intimacy in order to achieve sustainable growth and to mitigate the business risks of decommoditization

Delivering a Differentiated & Sustainable Total Value Proposition

Achieving Sustainable and Profitable Growth through Aligning both Market Share leadership with Brand Leadership

To provide a discussion forum for SMEs to share experiences and conduct a self-audit about the effectiveness of value delivery in their respective market space

To encourage SMEs to identify and address gaps in their value delivery so as to strengthen their total value proposition based on changing product, consumer and market development trends

Understanding and Applying the Total Value Proposition Interactive Group Discussion

  FACULTY

Dr Prem Shamdasani

Associate Professor of Marketing and Chairman Executive Education, NUS Business School
Academic Director, Asia-Pacific Executive (APEX) MBA Program
Co-Director, Stanford-NUS International Management Program
Director, Samsung-NUS Executive Program
PhD, University of Southern California, Los Angeles

Dr Shamdasani has received numerous commendations and awards for teaching excellence. He is also very active in executive development and training for corporate clients including MNCs, ministries and government agencies. His research and teaching interests include Brand Management, New Product Marketing, Retail Strategy, Relationship Marketing, and Cross-Cultural Consumer Behaviour.

  DATES & FEES

• 14 to 15 September 2009
• SGD 1, 998 ( excl GST)
• To enjoy SPRING funding support, you will need to enrol for       all 6 workouts. Click here for more details.

  REGISTRATION

To enrol and apply for SPRING funding support, please download and fill in:

1. Program Application Form
2. SPRING Funding Application Form

Please submit both forms by email to exec_edu@nus.edu.sg or fax them to +65 6872 0041.

	EXECUTIVE EDUCATION ABOUT US DOWNLOADS FACULTY NEWSROOM THE SINGAPORE EXPERIENCE FAQ CONTACT US	Stanford NUS Program Advanced Management General Management Leadership Development Strategic Management Finance for Non-Finance Strategic Human Resource Negotiation and Influence	全方位管理运营管理核心思维人力资源管理非财务人员财务策略高级战略管理市场营销管理
	© Copyright 2001-2009 National University of Singapore. All Rights Reserved.