Businesses are constantly making strategic choices based on their best estimate of the future. With the increased volatility in today's business environment, SME leaders who can weather the downturns and take advantage of the upturns, will enjoy a sustainable long-term advantage over its competitors.
Key Topics
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Learning Objectives and Outcomes
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| Value innovation |
Traditional competitive strategy assumes that companies need to choose between two basic strategies – competing on quality or competing on cost. For SMEs, neither one of these choices will be optimal. |
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Market opportunity identification
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Marketing is one of the key success factors in a successful business. Yet, many SMEs have a vague understanding of exactly what marketing is and how to approach it.
Participants will learn to:
Identify their total addressable market
Select target markets and segments
Analyze the market
Develop and implement a marketing strategy
Develop products for the customer's needs |
| Creating competitive advantage |
Participants will learn to position and differentiate one's products and services from the competition.
SMEs often face a dilemma: If the market for their idea is too small, their business will fail; If there is a large market for their idea, competitors will enter.
Participants will learn to:
Create sustainable competitive advantage
Develop a competitive strategy
Compete against incumbents and startups
Respond to competitive threats |
| Managing risk and Dealing with Uncertainty |
Successful innovation and change requires the ability to identify, analyze and solve problems that you have not seen before. Topics covered include:
Problem identification and analysis
Creative problem-solving and reasoning
Innovation and failure
Risk and risk management
Decision-making with limited information
Financial decision-making |
| Financial management, forecasting, valuation and fund-raising |
Money is the life-blood of any company and is especially important for SMEs. Many SMEs, which might otherwise have been successful, can fail as a result of inadequate financial management and understanding. |
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Douglas Abrams
- Adjunct Associate Professor, NUS Department of Business Policy
- Lecturer - New Venture Creation (undergraduates and MBA)
- Visiting Professor in Entrepreneurship – Chulalongkorn University, Thailand
- Academic supervisor for NUS in the Bio-Valley Program
Business plan competition judge
- Startup@Singapore, Lee Kuan Yew Global business plan competition, Wharton business plan competition, Asia Moot Corp, INSEAD Business Venture Competition, Ngee Ann Polytechnic Business Plan Competition, Nanyang Polytechnic Best Business Plan Competition
Founder and CEO of Expara and Expara IDM Ventures
Founding partner of Parallax Capital Management
Global Markets Head of Internet Marketing, J.P.Morgan
VP and Mgr of Investment Banking Technology, J P Morgan
Co-dpy Chairman of SE Asia Business Angel Investor Network
Media Development Authority of Singapore Board
WDA Media & Comms Manpower, Skills & Training Council
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• 15 to 16 October 2009
• SGD 1, 998 ( excl GST)
• To enjoy SPRING funding support, you will need to enrol for all 6 workouts. Click here for more details.
To enrol and apply for SPRING funding support, please download and fill in:
1. Program Application Form
2. SPRING Funding Application Form
Please submit both forms by email to exec_edu@nus.edu.sg or fax them to +65 6872 0041.
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