LONG TAILS, BLACK SWANS & BLUE OCEANS
FOR SMEs |
.jpg) |
|
|
Businesses face growing commoditization in their existing products and services. At the same time, new business models, competitors and events can spring up and change the business environment within a short period of time. Unlike an MNC, SMEs often have more flexibility and speed in taking advantage of such disruptions.
Key Topics
|
Learning Objectives and Outcomes
|
|
Replicative vs. Innovative Entrepreneurship
The 3C’s for Innovation Entrepreneurship
New Funding & Growth Mechanisms for Innovative Ventures |
Understand the difference between innovative and replicative entrepreneurship, and the opportunities and challenges for traditional SMEs to pursue innovative entrepreneurial ventures in the changing market landscape of Asia
Understand how to apply the 3C’s framework to evaluate innovative entrepreneurial opportunities
Understand various new methods for acquiring financing for innovative ventures and for accelerating the growth of the venture |
|
Disruptive Innovation Strategy |
Understand the different types of technological innovation, how they evolve over time, and how they impact on new and incumbent firms
Understand the concept of disruptive innovation and how it can be strategically deployed by new entrant or young firm to disrupt large incumbent firms
Understand how a traditional SME can find and discover potential disruptive innovation opportunities |
|
Market Chasm Crossing Strategy
Selected Case Studies |
Understand the impediments to user acceptance of new technological innovation, and how to overcome them to grow the market over time
Understand how to segment users into different technology adoption life cycle stages, and how to adapt the product & marketing/distribution approaches to the different adoption life cycle stages
Ability to apply the Disruptive innovation concept through in-depth case studies of selected local entrepreneurial ventures that have successfully crossed the market chasm, including face-to-face exchange with the entrepreneurs involved |
|
Cost Innovation Strategy
Business Model Innovation Strategy
Selected Case Studies
|
Understand the challenge of low-cost competition and the opportunities of low-income emerging markets, and how a cost innovation strategy can be used to cope with the challenge and to exploit new opportunities
Understand the concept of business models and how business model innovation can transform an existing industry and enable a new entrant venture to gain competitive advantage
Ability to apply the cost innovation and business model innovation concepts through in-depth case studies of selected local entrepreneurial ventures that have successfully implemented such concepts, including face-to-face exchange with the entrepreneurs involved |
|
Prof Wong Poh Kam
- Professor, NUS Business School
- Professor, LKY School of Public Policy
- Ph.D (Regional Planning), MIT, USA, 1979
- Director, NUS Entrepreneurship Centre, 2001 -
- Visiting Scholar, Swedish Royal Inst of Tech, 2005
- Panel Member, The Enterprise Challenge, 2003
- Chairman, NUS Venture Support Investment Committee, 2003 - 2004
- Visiting Scholar, Stanford University, 2001 and 2005
- Director, Centre for Management of Innovation and Technopreneurship (CMIT), 1998 - 2001
- Deputy Director, NUS GSB and Program Director, MSc (MOT) Program, NUS, 1992 - 1998
- Founding director, Centre for Management of Technology (CMT), 1991 - 1998
- Fulbright Visiting Scholar, University of California, Berkeley, 1984 - 1985
Chairman & Partner, BAF Spectrum Pte Ltd
Chairman, Business Angel Network (Southeast Asia)
Co-founder, Micromatics Sdn. Bhd
Co-founder, MicroNorth Sdn. Bhd
Council Member, Wawasan University (Malaysia)
Director, NUS Entrepreneurship Centre
Director, NUS Technology Holdings Pte Ltd
Managing Director, SERES, Sdn Bhd
Board member of several high tech start-ups in Singapore, Silicon Valley and Malaysia |
• 12 to 13 November 2009
• SGD 1, 998 ( excl GST)
• To enjoy SPRING funding support, you will need to enrol for all 6 workouts. Click here for more details.
To enrol and apply for SPRING funding support, please download and fill in:
1. Program Application Form
2. SPRING Funding Application Form
Please submit both forms by email to exec_edu@nus.edu.sg or fax them to +65 6872 0041.
|
| |
  |
|
|
