Breakfast Talk Series – Sony vs Samsung: Battle for Global Supremacy Prof Chang speaking on globalization strategies based on his book, which was voted among the top three best business books in 2008. NUS Business School Executive Education organized the first of its breakfast talk series entitled “Sony vs Samsung: Battle for Global Supremacy” by Professor Chang Sea-Jin on 2 June 2009.   Professor Chang, a Provost’s Chair Professor at NUS Business School, spoke to 150 CEOs, leaders and senior managers from various industries and levels over a hearty buffet breakfast. He shared his knowledge on globalization strategies in an Asian context, based on his book “Sony vs Samsung: The Inside Story of the Electronics Giants’ Battle for Global Supremacy”. The book was voted among the top three best business books in 2008, by ‘strategy+business’, a Boston Consulting Group publication.   During his talk, Professor Chang discussed the divergent fortunes of the two electronics giants, and the major decisions, processes and corporate behaviour that contributed to the rise of one and decline of the other. Professor Chang provided insights into areas such as business and marketing strategies, problems, opportunities, leadership issues, investments, globalisation strategies, future challenges, and lessons that could be learned from the two companies. Despite its focus on two electronics companies, Professor Chang’s talk covered relevant topics that can be applied across industries. The talk was well received by the participants who benefited from Professor Chang’s sharing.   In addition, the session provided the participants with opportunities to network with other business leaders over breakfast.   The talk was the first of a series of breakfast talks aimed at bringing relevant business knowledge to business professionals and engaging the senior business community. The series will cover timely topics delivered by NUS Business School professors and will raise awareness of the various corporate training programs available to CEOs, leaders and senior managers.   One hundred and fifty CEOs, senior leaders and professionals attended the talk, which was well received.