Education Qualifications

PhD, University of Southern California, 1990 BBA (Hons), National Universtiy of Singapore, 1984

Academic and Professional Experience

Associate Professor of Marketing, National University of Singapore, 1999 - current Assistant Professor of Marketing, National University of Singapore, 1998 - 1998 Senior Lecturer of Marketing, National University of Singapore, 1995 - 1998 Lecturer of Marketing, National University of Singapore, 1990 - 1994 Senior Tutor of Marketing, National University of Singapore, 1988 - 1990 Corporal, SAF Mindef, 1978 - 1980

Selected Publications

Journal Articles

Location, Location, Location: Insights for Advertising on the Web, with Andrea J S Stanaland and Juliana Tan, Journal of Advertising Research, July/August, 2001 The Efficacy of Power and Influence Strategies in a Conventional Channel: A Singapore Perspective, with H.T. Keh and K. Chan, Journal of Business and Industrial Marketing, 16 (1), 21-38, 2001

Books/Monographs Authored

Focus Groups: Theory and Practice 2nd ed., with Stewart D W and Rook D W, Sage Publications, 2007 Marketing Success Stories, 5th ed., with Lwin May, Oxford University Press, 2005 Focus group research: Exploration and discovery, with Stewart, D W, The Handbook of Applied Social Research Methods, edited by L Bickman & D J Rog, pp.505-526. California: Sage Publications, 1998

Membership And Professional Activities

Reviewer: Asian Journal of Marketing, Asia-Pacific Journal of Management, Asian Case Research Journal, Journal of Retailing and Consumer Services Member, Marketing Institute of Singapore, 1992 - present Advisory Board, Singapore Retailers, 1992 - present Member, Academy of Marketing Science, 1985 - present Member, Association for Consumer Research, 1985 - present Member, American Marketing Association, 1985 - present Member, Academy of International Business, 1984 - present

Consultation and Executive Experience

Hagemeyer Loreal National Computer Board (NCB) Singapore Enterprise Development Council (EDB) Singapore Telecoms United Parcel Services US Department of Agriculture (USDA)

Research Interests

Asian Marketing Practices and Perspectives Cross-Cultural Buying Behaviour Environmental Marketing Relationship Marketing Retail Marketing Strategy

Courses

Marketing Management (MBA) EMBA English