Education Qualifications

PhD, Management Science (Marketing), University of Texas @ Dallas, 1994 MA, International Management Studies, University of Texas @ Dallas, 1992 BE, Mechanical Engineering, Madras University, 1982

Academic and Professional Experience

Associate Professor of Marketing (with tenure), National University of Singapore, 2003 - current Head of Department, National University of Singapore, Jan 2005 - Dec 2007 Asst Dean, Research and PhD Programme, National University of Singapore, Jul 2004 - Dec 2004 Associate Professor of Marketing (with tenure), Rice University, Houston, 2002 - 2002 Assistant Professor of Marketing, Rice University, Houston, 1997 - 2002 Center Research Fellow, Tilburg University, The Netherlands, 1996 - 1997 Assistant Professor of Marketing, Nijenrode University, The Netherlands, 1994 - 1996 Statistics Tutor, The University of Texas at Dallas, 1990 - 1993 Teaching Assistant of Marketing, The University of Texas at Dallas, 1989 - 1993 Field Service Engineer, Ashok Leyland Ltd, India, 1982 - 1988

Selected Publications

Journal Articles

Customer Loyalty Programs: Are they Profitable?, with S Singh and D C Jain, Management Science, Vol. 54, no.6, pp1205-1211, 2008 The Impact of Consumer Internet Experience on Channel Preference and Usage Intentions Across the Different Stages of the Buying Process, with Frambach, Ruud and H.C.A. Roest, Journal of Interactive Marketing, Vol. 21, no.2, pp26-41, 2007 Optimal Dynamic Advertising Policy for New Products, with Dipak Jain, Management Science, Vol.52, no.12, pp 1957-1969, 2006 Evolutionary Estimation of Macro-Level Diffusion Models using Genetic Algorithms: An Alternative to Non-Linear Least Squares, with Raj Venkatesan and V. Kumar, Marketing Science, Vol. 23, No. 3, pp 451-464, 2004 Consistent Assortment Provision and Service Provision in a Retail Environment, with Kitty Koelemeijer and Ram C. Rao, Marketing Science, Vol. 21(1), pp 54 – 73, 2002 Multinational Diffusion Models: A New Framework, with V. Kumar, Marketing Science, Vol 21(3), pp 318-330, 2002 Impact of a Late Entrant on the Diffusion of new Product / Service, with Frank M. Bass and V. Kumar, Journal of Marketing Research, Vol. 37(2), pp 269 – 278, 2000 Optimal Pricing Strategy for New Products, with Frank M. Bass and Dipak Jain, Management Science, Vol. 45(12), pp 1650 – 1663, 1999 Guaranteed Profit Margins: A Demonstration of Retailer Power, with Harsh P. Soni, International Journal of Research in Marketing, Vol. 14, pp 35 – 56, 1997

Chapters In Books

Marketing Mix Diffusion Models, with Frank M. Bass and Dipak Jain, Diffusion Modeling in Marketing, edited by Wind, J. and Vijay Mahajan, 2000

Membership And Professional Activities

Editorial Review Board: ROMS (Review of Marketing Science), 2000 - present Editorial Review Board: International Journal of Research in Marketing, 2007 - present Occasional reviewer: Journal of Marketing Research, Journal of Marketing, Management Science, Journal of Business, International Journal of Research in Marketing, International Journal of Forecasting Member: INFORMS, AMA

Research Interests

Marketing Strategy Mathematical Models of Choice New Product Development Research and Growth Retailing

Courses

Product and Brand Management (MBA) Channels and Pricing Strategies (MBA)

Honors

MBA teaching award 2006/2007 The case “Tilting Windmills: Sanex Tries to Conquer Europe,” received the efmd (European Foundation for Management Development) 1996 Best Case Award. The case “Piecing the Puzzle Together: Philips CEE 1993,” received the efmd (European Foundation for Management Development) 1995 Best Case Award. The paper, “Why the Bass Model Fits without Decision Variables,” was a finalist for 1994 John D.C. Little Best Paper Award. Received the 1994 Bud Phillips Award from MARC for the best outgoing doctoral student from The University of Texas at Dallas. Selected as the 1992 Doctoral Consortium Fellow (organized by American Marketing Association) from the University of Texas at Dallas.