Education Qualifications

PhD, National University of Singapore, 2001 BBA (Hons), National University of Singapore, 1985 BBA, National University of Singapore, 1984

Academic and Professional Experience

Senior Lecturer, National University of Singapore, July 2007 - current Academic Director, MSc(Mgt) & CEMS MIM, National University of Singapore, Mar 2009 - current Lecturer, National University of Singapore, 2001 - June 2007 Teaching Assistant, National University of Singapore, 1996 - 2001 Senior Tutor, National University of Singapore, 1986 - 1996 Administrative Officer, Diagnostic Biotechnology Pte Ltd, 1985 - 1986

Selected Publications

Journal Articles

Spot the difference: Consumer Responses towards Counterfeits, with S H Ang, E Lim, and S K Tambyah, Journal of Consumer Marketing, 18, Spring 2001, United Kingdom, 2001 Perceptions and Attitudes of Singaporeans toward Genetically Modified Food, with Subrahmanyan S., Journal of Consumer Affairs, Winter 2000, Volume 34, Number 2, pp. 269 - 290, USA, 2000

Working Papers

Perceptions and Attitudes of Singaporeans towards Genetically Modified Food, with Subrahmanyan S., Research Paper Series, RP #99-87 (MKT). Singapore: Faculty of Business Administration, National University of Singapore, November 1999, 33 pp., 2001

Research Interests

Consumers’ attitudes towards genetically modified foods and labeling issues Database and Direct Marketing Management Effects of mood on persuasion

Courses

Customer Asset Management (Undergraduate) Marketing Research (Undergraduate) Marketing Management (MBA) Advanced Marketing Mgmt: Cases & Simulations