STAFF CV
  YEUNG, Wing Man Catherine
  Associate Professor
  Office: BIZ 1-04-26  
  Contact: (65) 6516 3040 
  Email: cyeung@nus.edu.sg 
 
CURRICULUM VITAE  
 
Education Qualifications
  • PhD, Marketing, Hong Kong University of Science and Technology (HKUST), 2003
  • BBA, Hong Kong University of Science and Technology, 1998
 
Academic and Professional Experience
  • Associate Professor (with tenure), National University of Singapore, July 2008 - current
  • Assistant Professor, National University of Singapore, 2003 - Jun 2008
 
Selected Publications
 
Journal Articles
 
Conference Papers
  • The Effect of Option Number in Directional Comparison, with Hung Yu-Chen, the Association for Consumer Research Conference, San Francisco, 2008
  • Building Character: Effects of Lay Theories of Self-Control on the Selection of Products for Children, with Anirban Mukhopadhyay, the INFORMS Marketing Science Conference, Vancouver, 2008
  • More Options Means Smarter Choice?, with Hung Yu-Chen, the INFORMS Marketing Science Conference, Vancouver, 2008
  • Building Character: Effects of Lay Theories of Self-Control on the Selection of Products for Children, with Anirban Mukhopadhyay, ACR Conference, Memphis, 2007
  • Affect and Comparative Judgment, with Qiu Cheng, ACR Conference, Orlando, 2006
  • How Affect Influences Choice: An Investigation of the Comparison Process, with Qiu Cheng, ACR Conference, San Antonio, 2005
  • The Role of Brand-Elicited Affect in Brand Extension Evaluations, with Robert S. Wyer, ACR Conference, Portland, 2004
  • The Effect of Affect and Initial Expectation on Information Seeking and Judgments, with Robert S. Wyer, ACR Asia Pacific Conference, Beijing, 2002
  • The Impact of the Range of Available Options on Choice: Asymmetric Range Effects, with Dilip Soman, ACR Conference, Atlanta, 2002
  • The Role of Attribute-Specific Context Effect on Preference Reversal, with Dilip Soman, INFORMS Marketing Science Conference, Wiesbaden, Germany, 2001
 
Membership And Professional Activities
  • Association for Consumer Research
  • The Society for Consumer Psychology
 
Research Interests
  • Affect and Consumer Judgments
  • Consumer Decision Making
  • Consumer Information Processing
 
Courses
  • Consumer Behavior
  • The Psychology of Judgment and Decision (PG level)
  • Consumer Decision Processes (PG level)
  • Asian Markets and Marketing Management
 
Invited Talks
  • Building Character: Effects of Lay Theories of Self-Control on the Selection of Products for Children," Guanghua School of Management, Peking University, May, 2008
  • ˇ§Building Character: Effects of Lay Theories of Self-Control on the Selection of Products for Children," University of Hong Kong, April, 2008
  • ˇ§Building Character: Effects of Lay Theories of Self-Control on the Selection of Products for Children," Guanghua School of Management, Peking University, May, 2008
  • ˇ§Building Character: Effects of Lay Theories of Self-Control on the Selection of Products for Children," UC Berkeley, December 2007
  • ˇ§Building Character: Effects of Lay Theories of Self-Control on the Selection of Products for Children," Rice University, December 2007
  • "The Duration Heuristic," Department of Management & Organization, NUS, October 2006
  • "Mood and Comparative Judgment: Does Mood Influence Everything and Finally Nothing?" University of British Columbia, September 2006
  • "Affect and Comparative Judgment," Chinese University of Hong Kong, June 2006
  • "The Duration Heuristic," Marketing Scholar Forum IV, Hong Kong, June 2006
  • "Affect and Comparative Judgments," Hong Kong University of Science & Technology, June 2006
  • "Affect and Comparative Judgments," Korea University, May 2006
  • "The Influence of Brand-Elicited Affect on Brand Extension Evaluations", INSEAD, Singapore Campus, February 2006
  • "The Influence of Brand-Elicited Affect on Brand Extension Evaluations", Chinese University of Hong Kong, November, 2005
  • "The Influence of Brand-Elicited Affect on Brand Extension Evaluations", University of Hong Kong, November 2005
  • "The Influence of Brand-Elicited Affect on Brand Extension Evaluations", SKK Graduate School of Business, Korea, December, 2005
  • "My Research with Bob: Affect, Impression, and Consumer Judgments", Korea University (Behavioral Research Day, in honor of Prof. Robert S. Wyer), May 2005
  • "Affect, Appraisal, and Consumer Judgments", Southern Methodist University, January 2003
  • "Affect, Appraisal, and Consumer Judgments", National University of Singapore, November 2002
  • "Affect, Appraisal, and Consumer Judgments", Singapore Management University, November 2002
  • "Affect, Appraisal, and Consumer Judgments", University of Toronto, October 2002
  • "Affect, Appraisal, and Consumer Judgments", University of Texas at San Antonio, October 2002
 
Editorial Review Board
  • Journal of Consumer Research
  • Journal of Consumer Psychology
 
Ad-hoc Referee
  • Journal of Marketing Research
  • Marketing Science
  • Journal of Marketing
  • Journal of Behavioral Decision Making
  • Journal of International Business Studies
  • Marketing Letters
  • Journal of Economic Psychology
  • Association for Consumer Research Conference
  • Marketing Science Conference (Behavioral Track)
  • AMA Conference (Consumer Behavior Track)
 
Committees and other Professional Services
  • Program Committee, Association for Consumer Research, 2009
  • Program Committee, ACR-AP Conference 2008
  • Program Committee, Association for Consumer Research, 2007
  • Recruitment Committee, Department of Marketing, 2004 - July 2009
  • Faculty PhD Committee, NUS Business School, 2008 - current
  • PhD Program Committee, Department of Marketing, 2003 - current
  • Co-organizer of Behavioral Labs, 2003 - current
 
Academic Honor
  • Invitation to MSI 4th Biennail Young Scholars Program 2007
  • Faculty Outstanding Researcher Award, NUS Faculty of Business, 2006
  • Department Outstanding Researcher Award, Department of Marketing, NUS, 2006
  • Candidate for AMA-Sheth Foundation Doctoral Consortium, Atlanta, USA, 2002