Education Qualifications

PhD, University of Wisconsin-Madison, 1999 BBA (Hons), National University of Singapore, 1988

Academic and Professional Experience

Senior Lecturer, National University of Singapore, 07/2008 - current Assistant Professor of Marketing, National University of Singapore, 1999 - 06/2008 Senior Tutor of Marketing, National University of Singapore, 1992 - 1993 Assistant Manager of Marketing & Sales, SingRe Information Technology Pte Ltd, 1988 - 1992

Selected Publications

Journal Articles

Measuring Status Orientations: Scale Development and Validation in the Context of an Asian Transitional Economy, with Nguyen Thi Tuyet Mai and Kwon Jung, Journal of Marketing Theory and Practice, Vol. 17, no.2, 175-187, 2009 The Quality of Life in Singapore, with Kau Ah Keng and Tan Soo Jiuan, Social Indicators Research, Vol. 92, no.2, 337-376, 2009 The Influence of Value Orientations and Demographics on Quality-of-Life Perceptions: Evidence from a National Survey of Singaporeans, with Tan Soo Jiuan and Kau Ah Keng, Social Indicators Research, Vol 78, no. 1, pp33-59, 2006 Spot the Difference: Consumer Responses toward Counterfeits, with Ang Swee Hoon, Cheng Peng Sim and Elison Lim, Journal of Consumer Marketing, 18 (3), 219-235, 2001 Trying to be Cosmopolitan, with Craig J. Thompson, Journal of Consumer Research 26 (December), 214-241, 1999 Sex Role Portrayal in Television Advertising: A Comparative Study of Singapore and Malaysia, with Wee Chow Hou and Choong Mei Lan, International Marketing Review, 12 (1), 49-64, 1995

Conference Papers

Life On the Net: The Reconstruction of Self and Community, Advances in Consumer Research, 23, eds. Kim Corfman and John Lynch, 172-177, 1996 Cross-Cultural Adjustment: A Symbolic Interactionist Approach, American Marketing Association Educators Conference Proceedings, 6, eds. Barbara Stern and George M. Zinkhan, 148-9, 1995

Books/Monographs Authored

The WellBeing of Singaporeans, with Tan Soo Jiuan and Kau Ah Keng, World Scientific Press Publishers Co. Pte Ltd, 2009 Understanding Singaporeans: Values, Lifestyles, Aspirations and Consumption Behaviors, with Kau Ah Keng, Kwon Jung and Tan Soo Jiuan, World Scientific Press, Singapore, 2004

Membership And Professional Activities

Member: Association for Consumer Research, Marketing Institute of Singapore Reviewer: Journal of Consumer Research, Association for Consumer Research, Journal of Contemporary Ethnography

Consultation and Executive Experience

Johnson & Johnson Medical Merck Sharp & Dohme (I.A.) Corporation OCBC Bank

Research Interests

Consumer Culture Theory Consumer Values and Lifestyles Consumption and Identity: ethnicity and gender Globalization and Consumption: migrants, transnationals and travelers Luxury Consumptioin Qualitative Research Methods

Courses

Services Marketing (Undergraduate) Consumer Behavior (Undergraduate) Consumer Behavior (MBA)

Honors and Awards

University Annual Teaching Excellence Award, NUS, 2006/2007 Faculty Outstanding Educator Award, NUS, 2006/2007 Recognition list for Outstanding Educator Award, NUS Business School, 2005/2006 University Annual Teaching Excellence Award, NUS, 2002/2003 Department and Faculty Educator Award, NUS, 2002 FBA Best Paper Award, Faculty Research Conference, NUS, 1999-2000 American Marketing Association Doctoral Consortium Fellow, 1997 Association for Consumer Research-Sheth Foundation Dissertation Competition 'Cross-Cultural Marketing' Winner, 1997