Education Qualifications

PhD, Washington University St. Louis, 1993 MSc, Washington University St. Louis, 1991 BBA (Hons), University of Singapore, 1980

Academic and Professional Experience

Associate Professor of Marketing (with tenure), National University of Singapore, 1999 - current Assistant Professor of Marketing, National University of Singapore, 1998 - 1999 Lecturer of Marketing, National University of Singapore, 1993 - 1998 Senior Tutor of Marketing, National University of Singapore, 1985 - 1993 Assistant Manager, Exp Credit Insurance Corp of S’pore Ltd, 1981 - 1985

Selected Publications

Journal Articles

Using brand equity to counter outsourcing opportunism: A game-theoretic approach, with Lim W S, Marketing Letters, 2009 forthcoming, available online The Quality of Life in Singapore, with Kau Ah Keng and Tambyah Siok Kuan, Social Indicators Research, Vol.92, no.2, 337-376, 2009 Outsourcing suppliers as downstream competitors: Biting the hand that feeds, with Lim Wei Shi, European Journal of Operational Research, 2009 accepted Revenue Implication of Auction Value in k-Price Sealed-Bid Auctions: An Experimental Study, with W S Lim and J E Lee-Partridge, Marketing Letters, Vol. 19, no.1, pp25-38, 2008 The Influence of Value Orientations and Demographics on Quality-of-Life Perceptions: Evidence from a National Survey of Singaporeans, with S K Tambyah and A K Kau, Social Indicators Research, Vol. 78(1), 33-59, 2006 E.Retailing versus physical retailing: A theoretical model & empirical test of consumer choice, with Lee, K S, Journal of Business Research, Vol 56(11), November, 2003 A typology of animosity and its cross-national validation, with Jung K, S H Ang and S M Leong, Journal of Cross-Cultural Psychology, Vol 33 (6) pp 525-539, 2002 Can consumers' scepticism be mitigated by claim objectivity and claim extremity?, Journal of Marketing Communications, Vol 8(1), pp45-64, 2002 Warranty and warrantor reputation as signals of hybrid product quality, with K S Lee and G H Lim, European Journal of Marketing, 2001 The influence of materialistic inclination on values, life satisfaction and aspirations: An empirical analysis, with Kau, A K, K Jung and J Wirtz, Social Indicators Research, 49 : 317-333, 2000 Gray marketing as an alternative market penetration strategy for entrepreneurs: conceptual model and case evidence, with Lim G H and K S Lee, Journal of Business Venturing, 2000

Books/Monographs Authored

The Well Being of Singaporeans, with Tambyah S K and Kau A K, World Scientific Press Publishers Co. Pte Ltd, 2009 Understanding Singaporeans: Values, Lifestyles, Aspirations and Consumption Behaviors, with Kau A K, Jung K and Tambyah S K, World Scientic Press, 2004 Competing for Markets: Growth Strategies for SMEs, with Lee K S and Lim G H, McGraw Hill, 2002 Seven faces of Singaporeans - Their values, aspirations and lifestyles, with Kau A K and Wirtz J, Prentice Hall, 1998

Membership And Professional Activities

Second Vice President, Marketing Institute of Singapore, 2007 - present Chairman, Board of Studies, Marketing Institute of Singapore, 1999 - present Honorary Treasurer, Marketing Institute of Singapore, 1999 - 2006 Ad hoc reviewer: Asian Journal of Marketing, Journal of Computer Mediated Marketing Communications, Asian Case Research Journal Literati Club Member

Consultation and Executive Experience

Credinet (Singapore) Pte Ltd Danone Asia Export Credit Insurance Corporation of Singapore Hanns Seidel Foundation Singapore Pools Singapore Telecommunications Xian-Janssen Pharmaceutical Group (China)

Research Interests

Consumer values and lifestyles Game-theoretic applications in marketing Global product management International market entry strategies Marketing Strategies for SMEs and Entrepreneurial Firms Outsourcing Parallel importing

Courses

Global Marketing (Undergraduate) Global Marketing (MBA) Product and Brand Management (Undergraduate) Product and Brand Management (MBA)

Honors and Awards

Visiting Professor, Centre for International Business Studies, University of British Columbia, Canada, (March - Dec 2001) Doctoral Consortium Fellow, American Marketing Association, Michigan State University, 1992 Fellow, Marketing Institute of Singapore, 2008