Education Qualifications

PhD, University of California, Los Angeles, 1999 BSc (Hons), University of Canterbury, Christchurch, New Zealand, 1990

Academic and Professional Experience

Associate Professor of Marketing (Tenured), National University of Singapore, Jan 2005 - current Academic Director, Asia-Pacific Executive(Chinese), National University of Singapore, Jul 2009 - current Associate Professor, SKK Graduate School of Business, Aug 2004 - May 2006 Faculty Fellow, Massachusett Institute of Technology, Aug 2004 - Dec 2004 Assistant Professor, National University of Singapore, Dec 1998 - Dec 2004 Visiting Associate, California Institute of Technology, Oct 2000 - Nov 2000 Senior Tutor, National University of Singapore, Nov 1991 - Dec 1998

Selected Publications

Journal Articles

The Economics of Learning Models: A Self-tuning Theory of Learning in Games, with TH Ho and Camerer CF, Journal of Economic Theory, Vol. 133, no. 2, pp. 177-198, 2007 A Learning-based Model of Repeated Games with Incomplete Information, with CF Camerer and Ho TH, Games and Economic Behavior, Vol. 55, no. 2, pp. 340-371, 2006 A Cognitive Hierarchy Model of Thinking in Games, with CF Camerer and TH Ho, Quarterly Journal of Economics, Vol. 119, no. 3, pp. 861-898, 2004 Models of Thinking, Learning and Teaching Games, with CF Camerer and TH Ho, The American Economic Review Papers and Proceeding, Vol. 93, no. 2, pp. 192-195, 2003 A Parsimonious Model of SKU Choice, with Ho TH, Journal of Marketing Research, Vol. 40, no.3, pp. 351-365, 2003 Sophisticated EWA Learning and Strategic Teaching in Repeated Games, with CF Camerer and Ho TH, Journal of Economic Theory, Vol. 104, No. 1, pp.137-188, 2002 A Modeling Framework for Category Assortment Planning, with Ho TH and Tang CS, Manufacturing & Service Operations Management, Vol. 3, No. 3, pp. 191-210, 2001 A Fast Algorithm for Large-scale Controlled Rounding of 3-Dimensional Census Tables, with BJ Ring and George JA, Socio-Economic Planning Science, Vol. 31, No. 1, pp. 41-55, 1997 Confidentiality Control of Tabulated Data: Some Practical Network Models, with JA George and Ring BJ, European Journal of Operational Research (Netherlands), Vol. 85, pp. 454-472, 1995

Conference Papers

Controlled Rounding of Three-dimensional Census Tables, with BJ Ring, 27th Annual Conference of The Operational Research Society of New Zealand, pp. 17-23, 1991 Best Conference Paper

Chapters In Books

Behavioral Game Theory: Thinking, Learning and Teaching, with CF Camerer and TH Ho, Advances in Understanding Strategic Behavior, Steffen Huck (eds), Palgrave Macmillan, Hampshire UK, pp. 119-179, 2005 Demand Modeling in Product Line Trimming: Substitutability and Variability, with TH Ho and CS Tang, Managing Business Interfaces: Marketing, Engineering, and Manufacturing Perspectives, Chakravathy A and Eliashberg J (eds), Mass.: Kluwer, pp. 39-62, 2004 Cognitive hierarchy: A limited thinking theory in games, with C F Camerer and TH Ho, Experimental Business Research Vol II ed. R Zwick amd A Rapoport, Nonwell, MA Dordrecht: Klewer Academic Publishers pp 203 -228, 2004 Product Structure, Brand Width and Brand Share, with Ho TH and Tang CS, Research Advances in Product Variety, Ho TH and Tang CS (eds), Mass.: Kluwer, pp. 39-64, 1998

Membership And Professional Activities

Ad hoc reviewer for American Economic Review, Experimental Economics, Journal of Economic Behavior and Organization, Management Science, Manufacturing and Service Operations Management, Operations Research, Theory and Decision Member, Department Recruitment Committee (NUS), 2001 - present Member, Department PhD Committee (NUS), 2001 - present Member, American Economic Association Member, American Marketing Association Member, Department Review Committee (NUS), 2006-2008 Member, Faculty Research Committee (NUS), 2001 - 2002 Member, Faculty Review Committee (SKKU), 2005-2006 Member, INFORMS Member, MBA Policy Committee (SKKU), 2005-2006

Consultation and Executive Experience

Information Resources, Inc Samsung Corporation Samsung Electronics Singapore Pools

Research Interests

Behavioral and Experimental Game Theory Information Search and Choice Behavior Product Variety Management

Courses

Product and Brand Management (Undergraduate) EMBA Chinese