Best Teaching Award from APEX MBA Class of 2009 (Batch 16) and 2008 (Batch 15)

Outstanding Educator, NUS Business School, 2000 & 2004

NUS Excellent Teacher 2001-2005

Teaching Excellence Award, MBA Club, Nov 1999

NUS Business School Excellent Teacher 1994-1999

Education Qualifications

PhD, Business Statistics, University of British Columbia, 1991 BSc (Hons 1), Statistics, Queen’s University, Canada, 1985

Academic and Professional Experience

Associate Professor, Department of Decision Sciences, NUS, 2001 - present Senior Lecturer, Department of Decision Sciences, NUS, 1998 - 2000 Lecturer, Department of Decision Sciences, NUS, 1992 - 1997

Selected Publications

Journal Articles

Some Initiatives in a Business Forecasting Course, Journal of Statistics Education V15 #2, 2007 Brand Value Creation: Analysis of Interbrand-Business Week Brand Value Rankings, with H.T Keh, Marketing Letters V17 p323-31, 2006 Efficiency, Effectiveness and Productivity of Marketing in Services, with H.T Keh and J. Xu, European Journal of Operations Research, V70, p265-76, 2006 Expectations Formation and Forecast of Demand: An Empirical Study of the Vehicle Quota System in Singapore, with Koh, W and Tse YK, Transportation Research Part A V38 No 5 p367-381, 2004 Smoothing with an unknown initial condition, with P. De Jong, Journal of Time Series Analysis, 24(2), p141-8, 2003 Retail Productivity and Scale Economies at the Firm Level: A DEA Approach, with H.T. Keh, Omega V31 p75-82, 2003 Motivating the Poisson Process in Queuing Models, INFORMS Transaction on Education, 3(2), 2003 Auctioning Rights to Vehicle Ownership: Singapore’s Experience with Sealed-Bid Tenders, Transportation Research Part A 36 p555-561, 2002 Bidding Efficiencies for Rights to Car Ownership in Singapore, Omega, 26:2, p297-306., 1998 Stationary and Nonstationary State Space Models, with P. De Jong, Journal of Time Series Analysis. , 15:2, 151-166., 1994 Fast Likelihood Evaluation and Prediction for Nonstationary State Space Models, with P. De Jong, Biometrika, 81:1, 133-142., 1994

Consultation and Executive Experience

(NEW) NKF BAX Global Singapore Pools RGM International Applied Biosystems Fujitsu-Xerox MINDEF Executive Program NUS Executive Development Program

Research Interests

Customer Satisfaction, Corporate Reputation, Brand Value Certificate of Entitlement (COE) Statistical Pedagogy

Courses

BMA5002  Analytics for Managers (MBA) BME5003  Decision Making using Info-Age Technology (E-MBA) DSC4211B  Analytical Tools for Consulting (BBA) DSC3216  Forecasting for Managerial Decisions (BBA)

Honours