Education Qualifications

PhD, University of Toronto, 1993 B. Eng., Mechanical (1st Class Hons), University of Melbourne, 1980

Academic and Professional Experience

Associate Professor of Marketing (Tenure), National University of Singapore, 2000 - current Visiting Professor of Economics, Chulalongkorn University, Thailand, 2000 - current Lecturer/ Assistant Professor in Marketing, National University of Singapore, 1993 - 1999 Senior Tutor in Marketing, National University of Singapore, 1985 - 1988 Manager, Industrial Marketing Division, Pilecon Engineering Bhd, Malaysia, 1984 - 1985 Parts Manager, Product Manager, Marketing Manager, UMW Industrial Power Sdn Bhd, Malaysia, 1981 - 1984 Trainee Executive, Sales Executive, Parts Exec., UMW Industrial Power Sdn Bhd, Malaysia, 1979 - 1981 Petroleum Engineer, Australian Synthetic Rubber, Australia, 1978 - 1978

Selected Publications

Journal Articles

Family business succession: Appropriation risk and choice of successor, with W S Lim and G H Lim, Academy of Management Review, Vol. 28, no.4, 657-666, 2003 Gray marketing as an alternative market penetration strategy for entrepreneurs: conceptual model and case evidence, with Lim G H and S J Tan, Journal of Business Venturing, Vol. 16, No.4, p405-427, USA, 2001 Advanced sale of service capacity: A theoretical analysis of the impact of price sensitivity on pricing and capacity allocations, with I C L Ng, Journal of Business Research, 54, no.3, pp 219-225, 2001 Dealing with resource disadvantage: Generic strategies for SMEs, with G H Lim and S J Tan, Small Business Economics, 12, no.4 : 299-311, Netherlands, 1999 Warranty and Warrantor Reputation as Signal of Hybrid Product Quality, with Tan S J and G H Lim, European Journal of Marketing, Vol. 35, No.1/2, United Kindgom, 2001

Books/Monographs Authored

Competing for Markets: Growth Strategies for SMEs, with G H Lim and S J Tan, McGraw Hill, 2002 Sun Tzu: War and Management, with Wee C H and Hidajat B W, Addison-Wesley, 1991

Working Papers

Sun Tzu's Art of War: Translation and Illustrations of its application to Strategic Thinking, completed 1st draft Business Planning for SMEs and Start-Ups, work in progress

Consultation and Executive Experience

Asahi Glass (Japan) British American Tobacco (Singapore) DSM (China) Global Best Practises (Philippines) KUB-Akal (Malaysia) Norgren (Singapore) TVS (India) Allercare (Singapore) Caterpillar Asia (Singapore) Dow Chemical (Japan) Dynastiq.com (Singapore) Frontier Group of Companies (Malaysia) Hewlett Packard (Singapore) Integrated Silicon Technology (Philippines) Korean Chemical Company (Singapore) Loreal (Singapore) Novotel Hotel (Malaysia) Singapore Technologies (Singapore) Tube Products of India (India)

Research Interests

Applications of game theory to marketing Entrepreneurship and Small Business Strategy Marketing strategy & Competitive Strategy

Courses

Marketing Strategy (Undergraduate) Competitive Strategies for SMEs & Startups (MBA) Competitive Marketing Strategy (MBA)

Honors and Awards

Literati Club Awards for Excellence, 2000, Highly Commended Award Faculty Best Paper Award Competition 1998–99, Finalist