Education Qualifications

LLM, University of London, 1994 LLB (Hons), National University of Singapore, 1989

Academic and Professional Experience

Associate Professor, Department of Business Policy, School of Business, National University of Singapore, 2006 Assistant Professor, Department of Business Policy, School of Business, National University of Singapore, 1998 - 2005 Academic Director, NUS-PKU International Masters of Business Administration Program, School of Business, National University of Singapore, 2002 - Jun 2004 Lecturer, Department of Business Policy, Faculty of Business Administration, National University of Singapore, 1994 - 1999 Senior Tutor, Department of Business Policy, Faculty of Business Administration, National University of Singapore, 1991 - 1994 Legal Assistant, G K Seah & Co, 1990 - 1991 Legal Assistant, David Ong & Lim, 1989 - 1990

Selected Publications

Journal Articles

Seeking Exclusivity over a Brand Naming System? The McDonald's Experience, with May O. Lwin, Journal of Academy of Marketing Sciences, Marketing and The Law, Volume 34, No. 1, 84-88, 2006 (United States of America) Trade Mark Dilution in Singapore: the Aftermath of McDonald's vs MacTea, with Llewelyn, D, Australian Intellectual Property Journal, Volume 16, No. 3, 138-151, August2005 (Australia) Conditions for Registration and Scope of Protection of Non-Conventional Trade Marks in Singapore, Singapore Academy of Law Journal, Part II, 16, 423-446, 2004 Protection of Industrial Designs as Intellectual Property Rights: New Laws in Singapore, Journal of Business Law, May Issue, 239, 2003 (United Kingdom) Performance Rights in Singapore, International Review of Industrial Property and Copyright Law, 2002 Legal Protection of Factual Compilations and Databases - Re-thinking the Copyright Protection Model in Singapore, The Journal of World Intellectual Property, November Issue, 2002 (Geneva, Switzerland) Contractual Protection of Business Confidence, with Ter, K L, Journal of Business Law, 2002 (United Kingdom) Copyright Protection in Cyberspace: Recent Amendments to the Copyright Act 1987 in Singapore, Computer Law & Security Report Vol. 16 no. 3 2000: 180-185, 2000 (United Kingdom) Salient features of the Patents Act 1994 of Singapore, International Review of Industrial Property and Copyright Law, 27: 26-40, 1996

Chapters In Books

Regulatory Controls, Laws and Practices Affecting Financial Planning, with Aw, T C, T Graeff, F H Lee, L Low, K C Lee, K H Lian, C K Low, B J Ooi, A Ong, W L Tan and K C Tsui, A Singapore Guide to Personal Financial Planning, edited by A Ong, p 1-398. Singapore: Financial Perspectives; RMIT University (co-publisher), 1999

Membership And Professional Activities

Senior Fellow, Intellectual Property Academy of Singapore, 2003 Member, The WIPO Arbitration and Mediation Center's Domain Name Panel Member, The Regional Centre for Arbitration, Kuala Lumpur (RCAKL)

Research Interests

Cyberspace laws Intellectual property laws

Courses

BMC5005  International Business & Law BSP1004  Legal Environment of Business GEK1042  Intellectual Property in Cyberspace UBZ4001  Management of Intellectual Property