Education Qualifications

PhD, University of Wisconsin-Madison, 1986 MBA, University of Wisconsin-Madison, 1984 BBA (Hons), National University of Singapore, 1981

Academic and Professional Experience

Professor of Marketing, National University of Singapore, 2000 - current Associate Professor of Marketing, National University of Singapore, 1997 - 2000 Senior Lecturer in Marketing, National University of Singapore, 1989 - 1997 Lecturer in Marketing, National University of Singapore, 1986 - 1999 Senior Tutor in Marketing, National University of Singapore, 1981 - 1986

Selected Publications

Journal Articles

Cross-National Logo Evaluation Analysis: An Individual Level Approach, with Van, der Lans R., J.A. Cote, C.A. Cole, A. Schmidts, P.W. Henderson, C.A., Bluemelhuber, P.A. Bottomley, J.R. Doyle, A. Fedorikhin, M. Janakiraman, B. Ramaseshan, and B.H. Schmidt, Marketing Science, 2009, forthcoming Global Asian Brands: Where Today, More Tomorrow?, Peking University Business Review, Vol. 54, no.1, 33-35, 2009, Invited paper Processing Idioms in Advertising Discourse: Effects of Familarity, Phase Type, and Compositionality on Consumer Ad Response, with Lim Ai Cheng, Elison, Yih Hwai and Swee Hoon Ang, Journal of Pragmatics, Vol. 41, no. 9, 1778–1793, 2009 Understanding Consumer Animosity in an International Crisis: Nature, Antecedents, and Consequences, with J A Cote, S H Ang, S J Tan, K Jung, A K Kau and C Pornpitakpan, Journal of International Business Studies, Vol. 39, no. 6, pp996-1009, 2008 The Ad Creativity Cube: Conceptualization and Initial Validation, with Swee Hoon Ang and Yih Hwai Lee, Journal of the Academy of Marketing Science, Vol 35, no.2, pp 220-232, 2007 Building Strong Brandsin Asia: Selecting the visual componentsof Image to Maximise Brand Strength, with Pamela W. Henderson, Joseph A. Cote and Bernd Schmitt, International Journal of Research in Marketing, Vol 20 pp 297-313, 2003 Increasing Replication for Knowledge Accumulation in Strategy Research, with Kulwant Singh and Siah Hwee Ang, Journal of Management, Vol. 29, no.4, 533-549, 2003 Managing Risk in a Four-Digit Game, with Chung Piaw Teo, SIAM Review, Vol 44 (4) pp 601-615, 2002

Books/Monographs Authored

Marketing Management: An Asian Perspective, 5th ed., with Philip Kotler, Kevin L. Keller, Swee Hoon Ang, and Chin Tiong Tan, Prentice Hall, 2009 Principles of Marketing: A Global Perspective, with Philip Kotler, Gary Armstrong, Swee Hoon Ang, Chin Tiong Tan, and Oliver Yau, Prentice Hall, 2008 Marketing Management: An Asian Casebook, with Helmut Schutte, Swee Hoon Ang, and Chin Tiong Tan, Prentice Hall, 2004

Editorial Work On Books

The Finance Crisis: Impact and Implications for Singapore Business, with Ishtiaq Mahmood, NUS Business School, 2009, 107pp Marketing in the New Asia, with Swee Hoon Ang and Chin Tiong Tan, Singapore: McGraw Hill, 2001, 377pp, 1 vols.

Working Papers

Disentangling the Effects of Demographics International Market Segmentation Credit Card LImits and Rollover Behavior The Evolution of Adaptation

Membership And Professional Activities

Member, NUS Senate (1999 – present) Member, Editorial Board, International Journal of Research in Marketing Member, Editorial Board, Journal of Consumer Psychology

Consultation and Executive Experience

Director, UOB-NUS Wealth Management Program, NUS Director, MAP Technology Holding Limited Director, Universal Gateway Pte Ltd Member, Management Committee, Singapore Turf Club

Research Interests

Behavioral Marketing International Marketing Management

Courses

Marketing Management (MBA)

Honors and Awards

NUS Long Service Award, 1997, 2000 Citation of Excellence, ANBAR Management Intelligence, 1997 Advisory Council Member, Association for Consumer Research, 1996-1998 Honorary Mention, Best Paper Award, American Marketing Association Services Marketing Conference, 1988 Honorary Mention, Decision Science Institute Doctoral Dissertation Competition, 1986