Education Qualifications

PhD, Marketing, Carnegie Mellon University, 1996 M.S., Industrial Administration, Carnegie Mellon University, 1993 MBA, Marketing, Indian Institute of Management, 1989 B.S., Mathematics, Patna University, India, 1987

Academic and Professional Experience

Professor, National University of Singapore, 2002 - present Visiting Scholar, University of California, Berkeley, 2001 - 2002 Associate Professor, University of Chicago, 1995 - 2002 Instructor, Carnegie Mellon University, 1993 - 1995 Executive (Project Financing), Industrial Credit and Investment Corporation of India, 1989 - 1991

Selected Publications

Journal Articles

Risk Aversion and Dynamic Brand Choice, with Srinivas Prakhya and Kannan Srinivasan, Management Science, 2008, submitted Absorptive capacity in high-technology markets: The competitive advantage of the haves, with Narasimhan O and Dutta S, Marketing Science, Vol 25, no. 5, pp510-524, 2006 Conceptualizing and measuring capabilities: Methodology and empirical application, with Dutta S and Narasimhan, Strategic Management Journal, Vol 26, no. 3, pp277-285, 2005 A comment on: Revisiting dynamic duopoly with consumer switching costs, with E Anderson and N Kumar, Journal of Economic Theory Vol. 116, no. 1, pp177-186, 2004 Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation, with N. Mehta and K. Srinivasan, Marketing Science, Vol 22, no. 1, pp58-84, 2003 Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence, with S. Dutta and S. K. Dhar, Marketing Science, Vol.21, no.1, pp74 - 96, 2002 Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass-Through, with A.P. Jeuland and N. Kumar, Marketing Science, Vol. 20, No. 4, pp382-404, 2001 Success in Hi-Technology Markets: Is Marketing Capability Critical?, with S. Dutta, and O. Narasimhan, Marketing Science, Vol. 18, No. 4, 547-568, 1999 Response to Competitive Entry: A Rationale for Delayed Defensive Reaction, with A. Kalra and K. Srinivasan, Marketing Science, Vol. 17, No. 4, 380-405, 1998 New Products, Upgrades and New Releases: A Rationale for Sequential Product Introduction, with V. Padmanabhan and K. Srinivasan, Journal of Marketing Research, 34, 456-472, 1997 New Product Development Structures And Time To Market, with S. Datar, C. Jordan, S. Kekre and K. Srinivasan, Management Science, Vol. 43, No. 2, 452-464, 1997 Information Technology Impact On The Productivity And Quality Of Mail Sorting, with T. Mukhopadhyay and K. Srinivasan, Management Science, Vol. 43, No. 12, 1645-1659, 1997 Advantages of Time-Based New Product Development In A Fast-Cycle Industry, with S. Datar, C. Jordan, S. Kekre and K. Srinivasan, Journal of Marketing Research, 34, 36-49, 1997 New Product Development Structures: The Effect Of Customer Overload On Post-Concept Time To Market, with S. Datar, C. Jordan, S. Kekre and K. Srinivasan, The Journal of Product Innovation Management, Vol. 13, No. 4, 334-347, 1996

Conference Papers

A Structural Model of Brand and Purchase Quantity Decisions, with N. Mehta, B.P.S. Murthi and K. Srinivasan, presented at University of Toronto, 2002 Active versus Passive Loyalty: A Structural Model of Inertia, with N. Mehta and K. Srinivasan, presented at University of Texas at Dallas, 2001 A Structural Brand Choice Model Incorporating Consumer Learning: Estimation, with S. Prakhya and K. Srinivasan, presented at INFORMS Marketing Science Conference at UCLA, 2000 Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence, with S.K. Dhar and S. Dutta, presented at The Wharton School, University of Pennsylvania, 1999

Working Papers

Competitive Dynamics of Price Promotions, with E. Anderson and N. Kumar Technological Innovation and Compatibility, with V. Padmanabhan and K. Srinivasan

Membership And Professional Activities

Ad-hoc reviewer for Marketing Science, Journal of Marketing Research, Management Science, Journal of Business, Journal of Economics and Management Strategy, Journal of Political Economy, IEEE Transactions Associate Editor, Quantitative Marketing and Economics, 2002 - present Member, Editorial Board of Review of Marketing Science, 2001 - present Member, INFORMS, 1995 - present Member, Marketing Science Institute, 1995 - present

Research Interests

Analysis of competitive strategies Analysis of consumer panel data Competitive dynamics in high-technology markets Retail competition and channel management Structural econometric modeling

Courses

Services Marketing (MBA)

Honors and Awards

Beatrice Food Companies Research Scholar, Graduate School of Business, University of Chicago, 2000-01 Faculty Fellow at the AMA Marketing Doctoral Consortium, University of Western Ontario, 2000 Finalist for John D. C. Little Award, 2000 Faculty Fellow at the AMA Marketing Doctoral Consortium, University of Southern California, 1999 Beatrice Food Companies Research Scholar, Graduate School of Business, University of Chicago, 1997-98 Doctoral Consortium Fellow at the AMA Marketing Doctoral Consortium, Santa Clara, 1994 William Larimer Mellon Doctoral Fellowship, Carnegie Mellon University, 1991-94 Best Graduate Gold Medal, Gold Medal for Excellence in Mathematics, Patna University, 1987